Social Media Optimization (SMO) is the Technique of increasing a websites awareness with the use of social media communities. These social media
websites include social networks like Facebook, Twitter, MySpace, LinkedIn, Google Plus+ and more. SMO also helps in increasing the positioning of a
website on the Search Engine Results Page (SERP). SMO generates publicity of a website, its products and services on social networks, resulting in
increased website traffic. Social News sites, particularly Slashdot, Delicious, Digg and Social Bookmarking sites, particularly Reddit, Pinterest
and StumbleUpon are also included in Social Media.