Search Engine Marketing (SEM) is a powerful advertising channel. It is a technique of diverting more traffic towards the website
by increasing the rank of the website on popular search engines like Google, Bing, Yahoo etc. Search Engine Marketing (SEM) may use
Search Engine Optimization (SEO), which adjusts (or) rewrites website content to achieve a Higher Ranking in search Engine Results Pages,
(or) use pay per click (PPC) listings.
Search engine optimization (SEO) is the process of affecting the Visibility of a website or a Web Page in a Search Engine's unpaid
results - often referred to as "Natural," "Organic," or "Earned" results. By increasing the visibility of a website in the ranking
of major search engines, more and more internet users visit the website resulting in an increase in business. SEO is a great way of
getting more traffic to a website. It can be done by two techniques, "White Hat" or "Black Hat".
Search Engine Advertising (SEA) is a technique of gaining traffic to a website through paid advertising like Google Adwords or PPC
(Pay Per Click advertising). It is one of the basic areas of Search Engine Marketing (SEM).
Pay Per Click also known as Cost Per Click is an internet Advertising Model used to direct traffic to websites, in which advertisers pay the publisher.
when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked". Pay Per Click display advertisements, also known as
Banner Ads are shown on Web Sites (or) Search Engine Results with related content that have agreed to Show Ads.
Social Media Optimization (SMO) is the Technique of increasing a websites awareness with the use of social media communities. These social media
websites include social networks like Facebook, Twitter, MySpace, LinkedIn, Google Plus+ and more. SMO also helps in increasing the positioning of a
website on the Search Engine Results Page (SERP). SMO generates publicity of a website, its products and services on social networks, resulting in
increased website traffic. Social News sites, particularly Slashdot, Delicious, Digg and Social Bookmarking sites, particularly Reddit, Pinterest
and StumbleUpon are also included in Social Media.
Social Media Marketing (SMM) is a way of promoting a website and getting traffic to it through social media sites. The main purpose of
SMM is to generate awareness of a website, the products and services that are offered through it. The process of SMM is to create
attractive content to grab the attention of the social networking site users and to encourage them to share it with their friends or Social Networks.
Search Engine Results Page (SERP is the list of websites which are shown by the Search Engines as a result when any keyword or a set of keywords
is entered into the Search Bar. The list shown is relevant to the keyword(s) that is searched. With the help of the list given by the Search Engine,
one can optimize his/her website or a web page to get better ranking. Search Engine Optimization is done to increase the ranking of a website for specific keywords.
Search Engine Reputation Management (SERM) Enhances and Controls the Website Reputation, generates positive publicity online and Destroys Search Engine spam.
It controls the appearing of negative comments about the website before the positive ones to prevent the reputation of the website from being destroyed.
Keyword Analysis is a practice used in Search Engine Optimization (SEO) to find and research actual search terms people enter into the search engines
when conducting a search. By understanding what queries qualified visitors to your website type into Search Engines, Search Marketers can better
customize their landing pages to increase conversion rates. For this reason, Keyword analysis is an integral skill for both SEO and PPC Experts.
Search Engine Reputation Management (SERM) Enhances and Controls the Website Reputation, generates positive publicity online and Destroys
Search Engine spam. It controls the appearing of negative comments about the website before the positive ones to prevent the reputation
of the website from being destroyed.
On Page Optimization refers to how well your Website’s content is presented to Search Engines. It involves ensuring whether a particular webpage
is structured in a manner so that it gets found by the search engines for given keywords and key phrases. It not only helps in getting good Search
Engine Ranking but also increases overall readability of the site.
On Page Optimization is a long-term process which refers to your Website’s overall Authority on the Web determined by what other websites say about your site. Off Page Optimization is all about your online reputation. Off Page Optimization includes acquiring backlinks to your page from the authority sites in your niche. Backlinks is the currency of any Off Page strategy. Unlike On Page Optimization, Off Page Optimization efforts are not apparently visible on the webpage itself, It does the background work for a better Search Result.
SEO Analysis Reports is a tool that is used to know all the Key Metrics Impacting Search Engine Optimization, Current Ranking for Targeted Keywords
and Side by Side Comparision of Competing Websites.