On Page Optimization refers to how well your Website’s content is presented to Search Engines. It involves ensuring whether a particular webpage
is structured in a manner so that it gets found by the search engines for given keywords and key phrases. It not only helps in getting good Search
Engine Ranking but also increases overall readability of the site.
On Page Optimization is a long-term process which refers to your Website’s overall Authority on the Web determined by what other websites say about your site. Off Page Optimization is all about your online reputation. Off Page Optimization includes acquiring backlinks to your page from the authority sites in your niche. Backlinks is the currency of any Off Page strategy. Unlike On Page Optimization, Off Page Optimization efforts are not apparently visible on the webpage itself, It does the background work for a better Search Result.